Thursday, September 19, 2013

Innovation meets Activism: “SaveCanada” Spoof of “TransCanada” Reveals New Tactics in War on Tarsands and Pipeline Projects

YouTube Movie: "SaveCanada" punks TransCanada - Energy East Tar Sands Pipeline
" -- TransCanada's Energy East Pipeline (from the Tar Sands to the East Coast) 

needs voices like yours to say, "nope, no thanks, etc." Join SaveCanada!
Energetic people vs Energy East Pipeline."
Published by Yan Piebird

Let’s pretend for a moment you represent the interests of a proposed trans-continental oil pipeline. Faced with the inevitable community consultations, you’re struck with an idea: replace the traditional town hall style meeting (which invariably turns to into a big-business-bashing session by the “local yokels”) with a tradeshow approach and take the wind out of the small town’s sails.

A brilliant…in theory. But what were to happen if a group of wily volunteer “yokels” managed to infiltrate your event, cleverly disguised, and managed to propagate their anti-pipeline message to greater effect than your own paid propagandists?

The result is not only a great story in innovative guerilla activism, but the “SaveCanada” movement. Complete with a website,, this organization provides a complete “how-to” guide to kyboshing TransCanada events, complete with a schedule of stops along the TransCanada East Pipeline public relations tour, along with everything you’ll need for an effective operation:
  • Replica TransCanada “SaveCanada” shirts
  • Brochures
  • Oil spill sticky notes you can use to ‘illustrate’ the possible outcomes of the pipeline in your community

So if you’re opposed to the litany of proposed Alberta oil sands pipelines in the works, and are in the mood for some clever guerilla activism, you too can transform yourself from ‘concerned citizen’ to a thorn in the side of TransCanada at one of their own events.

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